Beardwood&Co. Helps Introduce Tea Connoisseur Brand

Beardwood&Co. Helps Introduce 165 Year-Old Family-Owned Tea Connoisseur Brand to the Us Market
(from a press release)

New York-based brand and innovation firm, Beardwood&Co., is helping Wissotzky Tea, a family-owned tea company since 1849; introduce its Signature line of teas into the US market this fall. According to The Tea Association of the USA, consumer interest in specialty teas is accelerating rapidly and supermarkets are devoting more shelf space to accommodate a more extensive array of products. Wissotzky Tea is the leading tea brand in Israel and is known for exceptional quality blends among tea connoisseurs worldwide.

Working in partnership with The Green Seed Group, a company that helps international food and beverage brands enter the US, Wissotzky identified a market opportunity between the premium and super premium segments: a tea more special for everyday use without being overpriced. According to David Cohen, General Manager, Wissotzky Tea USA, “Beardwood contributed their thinking and understanding of the category in the US, which was crucial to successfully translate and communicate our messages and values. They understood how consumers perceive the category and how to create differentiation from other brands.”

In the competitive tea section, Wissotzky Tea stands out with a sophisticated, simple design featuring an iconic teacup against an elegant black background. According to Sarah Williams, Partner/Creative Director, Beardwood&Co, “Unlike most tea brands that focus on tea ingredients or illustrations, the Signature collection has glamorous photography of the pyramid silk tea bags and an overhead view of the teacup to appeal to people on an emotional, visceral level. It’s a personal invitation to take time out and have an amazing cup of tea.” The black background is used as the unifying brand color while bright, color-coded lids create a billboard effect and identify the ten flavors. “We also adapted the logo for the US market by incorporating the family crest (a ship) within the gold-embossed logo and adding a signature of Klonimus Wissotzky, the company’s founder, to reinforce the brand’s heritage,” notes Williams. Beardwood used the back panel to further tell the Wissotzky family story.

The Breville One-Touch Tea Maker

Tea Bench Made From Recycled Green Tea Leaves

ITO EN to Sell Tea Bench Made From Recycled Green Tea Leaves
(from a press release)

ITO EN, the world's leading supplier of loose leaf green tea and ready-to-drink beverage, and makers of the award-winning line of bottled green tea-TEAS' TEA® has announced that they will begin selling their Tea Bench, made from recycled green tea leaves used from the bottling production of their beverages. In the company's efforts to reuse and recycle their used tea leaves, an innovative eco-friendly synthetic resin was developed to create various products ranging from vending machines, floor mats and public benches. The products have been a part of the companies CSR recycling activities that blend harmoniously into the environment. With green tea known to have antibacterial and antiviral properties, the products retain the deodorizing and antibacterial properties. The Tea Bench is composed of 20% recycled tea leaves and recycled food trays.

The Tea Bench will be available by special order on the company website-www.itoen.com, and will retail for $925.00.

Adagio Teas - Best Tea Online

Become a Certified Tea Apprentice

Become a Certified Tea Apprentice
(from a press release)

The Canadian Tea Masters Association and the American Tea Masters Association announced a new training platform for novice tea drinkers, the Tea Apprentice Certification Course. It is an intense, experiential program of learning containing all of the educational requirements an individual needs for achieving the Certified Tea Apprentice designation. The course is open to 10 registrants and consists of two parts.

The Tea Apprentice Certification Course is designed for and will benefit restaurant, hotel, and tea business owners and managers, tea aficionados, industry suppliers, and others who wish to incorporate tea apprentice skills into their daily lives or current profession.

Enter the tea apprenticeship world following the first 3-days of training with all the tools, confidence and support needed. The program has been designed to make sure that one's experience as a new tea apprentice is filled with all the information, knowledge, and support needed to start an internship.

Once the internship is completed and all requirements are met, graduates will be honored with the Certified Tea Apprentice designation and a Certificate of Completion. Tuition for the complete program is US$995. To register, visit www.TeaMasters.org

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Indie Tea arTEAsan Spice Rub - What A Jerk

Indie Tea arTEAsan Spice Rub - What A Jerk
(from a press relase)

Who knew that tea could do so much for a casual barbecue get together. What A Jerk arTEAsan Spice Rub will definitely heat things up with its delicious and spicy combination of organic ingredients. Created with a base of Assam black tea, itʼs then blended with habanero infused sea salt, onion, garlic, allspice, thyme, smoked paprika, black pepper, cinnamon, clove, ginger and nutmeg.

In addition to grilling with these rubs, they are also wonderful as an addition to roasted veggies, chili, soups, or just to spice up your scrambled eggs. It gives a whole new meaning to the words, “Afternoon Tea”.

Indie Tea’s collection of arTEAsan Spice Rubs also includes, Old Smokey, Coming Up Lemons, Hey Mambo and Magic Mushroom, so there’s something for everyone.

So the next time one of your dinner guests yells out, “What A Jerk!”, you’ll know you did something right.

Adagio Teas - Best Tea Online

The American Tea Ceremony

The American Tea Ceremony, which is modeled after the Chinese and Japanese tea cultures, is an opportunity to sit down, put cellphones and other electronic gadgets aside, and have tea with those most important to you in your life: your family, friends, and business associates. For more information go to http://teamasters.org.

British Airways Introduces Tea Designed for Altitude

British Airways Introduces Tea Designed for Altitude
(from a press release)

British Airways and Twinings are promising to transform tea in the air with an innovative new blend of the drink, specifically designed to work at altitude. The British Airways signature blend tea will take to the skies from February 1, 2013 for customers in all cabins.

With research to prove that taste can be reduced by up to 30 percent at 35,000 feet, the airline commissioned Twinings to come up with a teabag that would taste as good in the sky as it does on the ground.

The new tea is a blend of Assam, Kenyan and high grown Ceylon tea: a classic combination giving body, strength, flavor and color. A bias towards the Assam produces a well-rounded, full-bodied blend, while the Kenyan gives it strength and lift and the Ceylon adds flavor.

The tea has been specially created for British Airways in three-pint bags to enable cabin crew to serve the new blend straight from the pot.

In First class, customers are also being treated to a selection of unique specialty teas from the Twinings Whole Leaf Silky Pyramids range which includes: English Breakfast; Earl Grey; Mint Humbug; Jasmine Pearls; Red Berry Fool and Honeycomb Camomile. In Club World, customers have a choice of Cranberry & Elderflower, Camomile and Peppermint infusions as well as Earl Grey, English Breakfast and Green Tea

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