Tuesday, October 12, 2010

Stash Tea Introduces Guayusa


Stash Tea Introduces Guayusa - Energy from Ecuador
(from a press release)

Stash Tea, one of the largest specialty tea companies in the USA, announces the release of eight great tasting new loose leaf teas made with a rare, naturally caffeinated herbal tea known as Guayusa. Available exclusively online and at our Portland, Oregon area store.

Guayusa is a stimulating herb native to the Amazon Rainforest of Ecuador where it has been part of the Amazonian culture and cultivation for over 2000 years. Traditionally enjoyed by the indigenous families of Ecuador and treasured for its unique balance of caffeine, antioxidants, vitamins and amino acids.

The purchase of Guayusa supports small farmers in Ecuador and it helps the Amazon Rainforest thrive, as Guayusa is shade grown. Guayusa is naturally caffeinated and has an energizing effect similar to coffee or Yerba Mate, but unlike coffee or Yerba Mate, but unlike coffee or Yerba Mate, Guayusa provides a slow release of caffeine for alertness and energy, without the jitters or sudden caffeine crash.

Guayusa is delicious. It has a naturally smooth taste, is never bitter, and has a rich and earthy aroma and slightly sweet finish. Stash offers a Pure Guayusa loose leaf tea as well as seven signature blends.

Tea Guy Speaks Amazon Store

1 comment:

Alex Zorach said...

I'm glad to see Stash carrying Guayusa. I think it's great when companies diversify their offerings, and I think Guayusa is under-represented on the American market.

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That said, I'm a little skeptical of claims like "Guayusa provides a slow release of caffeine for alertness and energy, without the jitters or sudden caffeine crash". The caffeine and other effects of different beverages are different, but I think that this sounds a bit too much like hype to me. In the absence of serious scientific studies, I think companies should try to maintain a more neutral point of view when making claims like this.

Few things in life are totally straightforward. I find Yerba Mate, Tea, and Coffee all have very different effects but I would hesitate to say one is "better" without citing a scientific source describing why (as with this article comparing tea and coffee).