Certified Tea Blending Opportunity

Certified Tea Blending Opportunity
(from a press release)

Beautiful San Diego sets the backdrop for an intensive 2-day hands-on Certified Tea Blending Course at the Courtyard by Marriott Liberty Station in San Diego, California, January 19 – 20, 2012. The course will be led by Certified Tea Master Diego Morlachetti, Executive Director of the Escuela Argentina de Té in Rosario, Argentina, a licensee of the American Tea Masters Association. It will be followed by 3-months of intensive home study involving various blending formulations and periodic online sessions for support. The course will focus on the hidden secrets and mysteries of tea blending and professional techniques for developing both traditional blends and signature formulas.

With blended teas the first choice among many tea drinkers today, registrants will be trained in blending various types and grades of tea with other teas and with ingredients like herbs, dried fruit, flowers, flower petals, and spices, including Ayurvedic formulations. They will learn to create professional blends, based on traditional formulas and current market demand, achieving results based on the technical criteria acquired during the course. They will also learn to determine the freshness of the ingredients they are using in the mixing and blending phases to assure a natural and satisfying taste.

The course is ideally suited for tea business owners and managers, restauranteurs, wine someliers, chefs, caterers, tea aficionados, industry suppliers, and others who wish to incorporate tea blending skills into their daily lives or current profession.

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Tea Connoisseurs Herald Arrival of New Company

Tea Connoisseurs Herald Arrival of New Company, Rare Tea Republic
(from a press release)

Rare Tea Republic, a company that curates fresh teas from the world's finest tea gardens, was launched today. Rare Tea Republic works directly with artisans around the world to select small lots and procure single estate teas that best express the character of the terroir. Rare Tea Republic's tea collection launched with nineteen teas from single estates throughout Northern India and the Himalayan Mountain region including: Darjeeling, Kangra, Sikkam, Assam, Bihar and Nepal. Rare Tea Republic teas range from $6 to $30 for 50 grams and are hand-packed by weight in resealable bags.

By visiting countries of origin multiple times a year, Rare Tea Republic has developed deep relationships with tea growers and source directly from them. The teas in the Rare Tea Republic collection will be continually updated throughout the year to deliver the freshest, most unique selection of single estate full-leaf teas to consumers.

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2nd China Xiamen International Tea Fair

2nd China Xiamen International Tea Fair
(from a press release)

The 2nd China Xiamen International Tea Fair, scheduled for October 20 – 23, 2011, is the tea industry’s foremost international trade show. It will be held at the Xiamen International Conference and Exhibition Center in Fujian Province, and features 22,000 square meters of exhibit space accommodating 1,000 booths. More than 50,000 trade visitors are anticipated to attend.

Last year’s Tea Fair was a huge success with 221 companies exhibiting, 78 of which were from overseas, including: Hong Kong, Taiwan, Korea, United Kingdom, Sri Lanka, India, and others. The total number of trade visitors reached 43,656.

The 2nd China Xiamen International Tea Fair takes place at the pristine, modern Xiamen International Conference & Exhibition Center. Exhibitors from leading companies in the United States, Canada, China, Japan, Taiwan, India, England, Sri Lanka, Kenya, Korea, South Africa, Vietnam, and Malaysia will display their latest products and innovative services. The Tea Fair, run concurrently with the China Xiamen International Coffee Fair 2011, the 6th China Xiamen International Buddhist Items & Crafts Fair and the 3rd China Xiamen International Vegetarian Food Fair, is expected to attract over 50,000 visitors from all over the world.

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Image: China Xiamen Tea Fair

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Rishi Tea Sponsors National Yoga Month

Rishi Tea Announces Sponsorship of National Yoga Month
(from a press release)

Rishi Tea is proud to announce a new partnership with National Yoga Month. As part of this partnership, Rishi Tea has been named Official Beverage of Yoga Month, which is every September. Additionally, Rishi Tea will be donating a portion of its sales from Organic Unity Herbal Tea to the National Yoga
Month organization.

Yoga is an important part of the culture at Rishi Tea. In fact, the employees participate in a weekly yoga class every Friday afternoon. Held at the Rishi offices, the class gives everyone an opportunity to wind down after the busy week and gives them a chance to center themselves before heading into the weekend.

When the class is over, many of Rishi Tea’s staffers enjoy a cup of Unity Herbal Tea. This blend is a great fusion of herbs and roots that enliven the senses while helping to maintain a relaxed state of being. Spicy ginger, soothing licorice root and zesty lemongrass provides refreshing energy, perfect for pre or post yoga teatime.

During Yoga Month, Rishi Tea will donate 25% of all online sales and 10% of all wholesale sales of Organic & Fair Trade Unity Herbal Tea to the National Yoga Month organization. The donation will help this important organization promote yoga and healthy living across the country. Rishi wishes all tea drinkers and yoga practitioners a healthy, well-balanced September. For more information on Rishi Tea please visit www.rishi-tea.com or like Rishi Tea on Facebook.

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World Tea East Gathers The Tea Industry

World Tea East Gathers The Tea Industry In Philly, Sept. 9 -10
(from a press release)

The tea industry is headed to Philadelphia this September for the launch of World Tea East, Sept. 9 – 10 at the Pennsylvania Convention Center. The East coast-focused Expo features more than 100 leading-edge tea manufacturers and suppliers, providing professionals the opportunity to discover new products, optimize merchandise, gain product knowledge and network with peers in an intimate setting.

World Tea Media, the organizer of World Tea East, expects more than 2,000 retail buyers, tea professionals, food and beverage manufacturers and decision makers in related industries, including hoteliers, spa owners and restaurateurs.

In addition to the Expo, the World Tea East conference features three programs: Core Conference Sessions, an Executive & Technical Series and a New Business Boot Camp. Seminar topics cover the latest trends, answer current business challenges, provide real solutions and debunk both tea and business myths. Focused Tea Tastings include type-specific tastings as well as advanced training in detecting defects and assessing quality.

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Numi Organic Pu-erh Iced Tea

Numi Organic Tea First To Market Organic Pu-erh Iced Tea
(from a press release)

Premium tea purveyor, Numi Organic Tea, has continued its tradition of innovation by introducing the industry’s first Organic Pu-erh Tea as ready-to-drink iced tea.

Known for its unique, earthy flavor, Pu-erh is transformed into a light and refreshing iced tea offered in six flavors: Jasmine, Peach, Moroccan Mint, Earl Grey, Mango Passion and Classic Pu-erh.

Numi’s Organic Pu-erh Iced Tea has three times the antioxidants and 40% less sugar than leading green and black iced teas. Pu-erh is an ancient healing tea picked from 500-year-old organic wild tea trees in Yunnan, China. Pu-erh tea leaves are piled, dampened and turned in a unique 60-day fermentation process. This results in Pu-erh’s deep earthy flavor and many health benefits that have been touted for thousands of years.

Numi Organic Pu-erh Iced Tea’s is available for an SRP of $1.99. They are sold at Whole Foods Markets Northeast and Whole Foods Market South, Fairway Markets in New York City, Lunds & Bylerly’s, Ahold, Cost Plus World Markets nationwide as well as online at www.numitea.com.

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Tiny Tidy Teapot Turns Heads

Tiny Tidy Teapot Turns Heads at World Tea Expo
(from a press release)

Napa Valley entrepreneurs Ron and Suzan Sculatti were delighted to learn that their single-serving One Touch Teapot was voted Best New Product For 2011 by the World Tea Expo. Uniquely engineered to provide a perfect cup every time, the contemporary borosilicate glass vessel turned more than a few heads and took top honors in the teaware category amongst stiff competition.

Brew a perfect cup every time:

The ingenious vessel, which made its debut this past January, is the first product being offered by the TeaTimeTrading Company and appears to be a hit straight out of the box. The contemporary styled borosilicate glass pot is offered in two designs – one with a traditional spout and one with a modern brim profile. The BPA free plastic infuser has a stainless steel filter and is perfect for loose or bagged tea. Simply add the tea to the infuser, pour in boiling water and close the locking lid. The ingenious glass design allows the user to keep an eye on the brewing process, and release the tea from the chamber when the desired strength is reached with the push of a button.

Simple and easy to use:

A perfect 8oz. brew can be repeated to create up to 16oz. of tea in a serving. And best of all, since the tea leaves are separated from the liquid as soon as the steeping is complete, there is no over brewing and no bitter after taste. To clean, simply remove the infuser, discard the tea and rinse. Both pieces are top shelf dishwasher safe.

Available now online and through approved retailers:

The One Touch Teapot is an ideal solution for anyone seeking a perfect cup of tea. MSRP of $30, available online at www.teatimetrading.com.

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June is National Iced Tea Month

Cool off this Summer with Refreshing Iced Tea
(from a press release)

June is National Iced Tea Month and what better way to celebrate the warm weather and get into shape than to reward yourself with a refreshing and healthy home-brewed glass of Iced Tea?

Tea is the most widely consumed beverage in the world next to water. In 2010, Americans consumed well over 65 billion servings of tea, or over 3 billion gallons. Of that, approximately 85% of tea consumed in America is iced. Iced Tea is a hydrating alternative to sugary beverages like soda, and might help boost weight loss efforts, along with a healthy diet and plenty of exercise.

A new research study on the effect of green tea catechins published in The American Journal of Clinical Nutrition, showcases epidemiologic evidence that routine tea consumption of an average of about two cups a day is associated with a lower percentage of body fat and weight control than in those who are not drinking tea.

For consumers who want to follow the 2010 Dietary Guidelines for Americans, which recommend eating a diet with less sugar, tea is the recommended beverage of choice.

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Rishi Tea Wins Packaging Award

Rishi Tea Wins Best New Packaging
(from a press release)

Rishi Tea is Winner Best New Product – Packaging from for its line of Organic and Fair Trade Chai at the 23rd Annual SCAA Event in Houston. Rishi Tea’s line of Chai retail tins was launched at the Milwaukee Public Market in October 2010. The line consists of five flavors: Masala, West Cape, Green Tea, Chocolate and Vanilla. The Specialty Coffee Event hosted over 8,000 people April 29 - May 1 this year. Coffee roasters and retailers, tea buyers, culinary professionals, and many more gathered in Houston, TX to view the newest innovations and trends in the coffee industry. Judges in the
packaging category based their “Best New Packaging” decision on innovation, design and value to the industry.

The Chai line was the beginning of an ongoing process to upgrade designs and continuously minimize the environmental impact of Rishi Tea’s retail packaging. All of Rishi Tea’s tins are now printed on “easy-peel” labels that can be removed, thereby allowing the tins to be reused or recycled efficiently. The labels feature hand drawn illustrations of the actual ingredients used in each of the chais. The colors of each tin are inspired by the vibrant hues found in Indian culture, giving these tins instant shelf appeal. Customers are also allowed a sneak peak of what’s inside each tin with the signature tea circle photograph on the side of the label.

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Fly Free to Beautiful San Diego

Fly Free to Beautiful San Diego & Become a Certified Tea Master
(from a press release)

Join the elite to become a Certified Tea Master and receive up to $500 for round-trip airfare, fuel surcharges, and baggage fees for attending the next Tea Mastery Certification Course starting June 20th in San Diego.

The course is being offered by the American Tea Masters Association. The training includes the initial 3-Day Comprehensive Tea Mastery Course held on-site at the Courtyard by Marriott, Liberty Station in San Diego, followed by the 12-Week Tea Master TeleCourse involving home study, tasting and evaluating 38 different teas, and weekly group online discussions to share experiences.

The training contains all the educational requirements an individual needs for achieving the association's prestigious Certified Tea Master designation and lapel pin once the program, blind tea tasting, and final examination are successfully completed.

Participants at the 3-day on-site training in San Diego will get to experiences some of the most exquisite and often rarest loose-leaf teas from around the world. The third day of the training also includes: Health Benefits of Tea; Pairing Tea with Cuisine; Starting or Expanding a Tea Business; Attracting and Retaining Customers; Effective Use of Social Media and Press Releases; Web Site Concepts that Work; and Valuable Guest Service Skills.

Additional information is available on the association's web site at www.TeaMasters.org.

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Kusmi Tea's Imperial Label Blend

Kusmi Tea's Imperial Label Blend
(from a press release)

Everyone deserves to indulge in the finer things in life. But now, Kusmi Tea has made it possible to really feel like royalty! The Imperial Label is an all-natural blend of Chinese Sencha green tea, orange, cinnamon, licorice root and sea buckthorn berries. Based on a 12th century Russian recipe, Kusmi Tea of Paris put their special spin on it by infusing licorice and sea buckthorn berries in lieu of sugar. Originally created in 2009 exclusively for the upscale New York cosmetic company Kiehl's, the Imperial Label - which is rich in antioxidants - is now available on its own for the very first time in gorgeous new packaging.

Founded in 1867 in St. Petersburg, Kusmi Tea was brought over to Paris in 1917 and has been delighting the world with an array of luscious flavors ever since. Kusmi Tea blends the finest natural ingredients from around the world, making each tea distinct.

A box of 24 muslin bags of the Imperial Label blend sells for $15.50, a beautifully-decorated 4.4 oz tin sells for $19.50, and the 8.8 oz tin sells for $34.95. These items, along with other luxuries from Kusmi Tea, can be purchased at Kusmi's New York City store (located at 1037 Third Avenue near 61st Street) and on their online boutique at http://www.us.kusmitea.com/en/.

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Tea Stands Out in Fine Cuisine

Tea Stands Out in Fine Cuisine and on Restaurant Menus in 2011
(from a press release)

With its four-story wine tower, Charlie Palmer's Aureole at Mandalay Bay Resort & Casino certainly makes vino a focus, but it's premium tea that's also taking center stage at the AAA Four Diamond and Michelin One Star restaurant. Aureole is just one of many U.S. restaurants that are bringing tea to the forefront, a notable trend in the culinary world, according to 2011 World Tea Expo organizers.

To showcase the fast-growing movement of chefs turning to tea as an ingredient in dishes as well as a premium beverage for the menu, World Tea Expo is hosting a special "Cooking with Tea Workshop." The event takes place at Aureole on June 26 in Las Vegas, Nev.

World Tea Expo's "Cooking with Tea Workshop" is open to restaurateurs, chefs, hoteliers and other foodservice leaders. Aureole's Executive Chef Vincent Pouessel and Pastry Chef Megan Romano are set to demonstrate some of their restaurant's offerings, which include both savory and dessert dishes that feature tea. Following the Workshop's demonstration, participants receive a private four-course luncheon—each course infused with tea.

Aureole uses tea in several dishes, including its: Green Tea Smoked Moulard Duck Breast with truffle parsnip puree, Glazed Fava Beans and natural duck jus; Tea-infused Chocolate Ganache with mountain berry Chambord and Eros Peppermint with a blood orange and vanilla bean scent; an Eros tea-infused Concord Grape Pound Cake; and a honey-orange pekoe-infused Creme Brulee.

The "Cooking with Tea Workshop" is a limited-seating seminar at World Tea Expo, which takes place June 24 - 26 at the Las Vegas Convention Center. For more info and registration, visit www.WorldTeaExpo.com

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DoMatcha Tea- Awesome recipes to be had!

DoMatcha Tea- Awesome recipes to be had!
(from a press release)

DōMatcha green tea available from www.healthyandessential.com is shade-grown and only the unopened bud and the accompanying finest and youngest top 2 leaves are chosen to be hand-picked.
DōMatcha is pure, clean and additive free - and we can prove it! All our non-organic Matchas were tested by an independent lab, and there were absolutely no detectable residual chemicals from pesticides, herbicides or fungicides. The best thing about this incredible DoMatcha Tea are the recipes you can make with DoMatcha being the base ingredient. Giving all your cheeky drinks a reason to be drunk!

Master Handa's Juicy Matcha Recipe
Is it tea or juice? Either way, everyone agrees that Master Handa's juicy matcha recipe is delicious! He shared this recipe with attendees at the Matcha Seminar in San Francisco this past month, and now we want to share it with everyone else:

1/2 to 1 teaspoon of DōMatcha
6 ounces of water
6 ounces of juice, preferably a thick all-fruit drink such as Odwalla fruit smoothies

Mix the matcha and water together thoroughly. Pour juice in a separate glass, and add add matcha mix on top to form a lovely two-layered effect. You can also mix the matcha directly into the juice for a refreshing drink any time of day!

Matcha Green Tea Latte Recipe
For one 12oz to 16oz serving: Blend 1-2 teaspoons of DōMatcha and a small amount of liquid with a spoon to make a smooth paste. You can use hot or cold milk as well as vanilla soy, rice or almond milk. Add more liquid and sweeten as desired. Try adding chai spices, vanilla or white chocolate syrups for delicious variations!

Matcha Green Tea Frappe Recipe
For one 12oz to 16oz serving: Mix 1-2 teaspoons of DōMatcha with cold milk or vanilla soy/rice/almond milk and some ice cubes in a blender. Add sweetener, fruit or a sprinkle of cinnamon as desired. So easy and so good!

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Tea for iPhone

Tea for iPhone
(from a press release)

Phone Developer Sam Iglesias (@siglesias) and UI designer Mac Tyler (@mactyler) announced today that Tea for iPhone (@teaapp) has been released in Appleʼs iTunes App Store. Tea for iPhone is a new iOS application that gives tea drinkers a convenient way to store their tasting notes and brew settings, with simple one-tap sharing for Facebook and Twitter. Tea also has a built in timer that remembers settings for all inputted teas as well as an Inventory Tracker that automatically calculates how many brews are remaining of each tea. Tea also recognizes over 700 tea names and 15 tea types to provide temperature and steep time suggestions.

“The idea for Tea came a while back when I was struggling to brew a good cup of Gyokuro,” Iglesias said. “I wanted a simple way to keep track of my various brew settings and ratings so that I could hone in on the perfect cup. We didnʼt think any of the App Storeʼs current tea apps fit the bill, so we created our own. Our pre-release response has been breathtaking, and we canʼt wait to get Tea in the hands of thousands of tea drinkers around the world.”

More features are promised to be released as free updates in future versions of Tea. Tea can be downloaded here.

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Tea Bar Announces Hangover Helping Green Tea

Vital Tea Leaf, San Francisco's Popular Tea Bar Announces Hangover Helping Green Tea
(from a press release)

Curing a hangover has never tasted so good. Vital Tea Leaf, the popular San Francisco tea bar, offers hangover help with their Blue People Ginseng Oolong Tea. The premium tea relieves uncomfortable hangovers with its blend of green tea antioxidants and ginseng. Blue People Ginseng Oolong is one of Vital Tea Leaf's best selling and best tasting natural energy drinks.

Vital Tea Leaf's Blue People Ginseng Oolong tea is high mountain green tea blend with ginseng powder from Taiwan. It carries a very strong sweet aftertaste, and is very aromatic and mellow. Along with relieving hangovers, the tea is used for increasing energy and focus. The tea is fermented and coated with high quality ginseng powder, making it an excellent way to kick start a morning.

Vital Tea Leaf owner Ming explained that green tea also contains many medicinal properties. The tea can be used to lower blood pressure and cholesterol, help diabetes, and to detox the body.

Vital Tea Leaf offers Blue People Ginseng Oolong tea both in store and online at $30 per four ounces.


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ATMA Monthly Group Tea Tastings

ATMA Monthly Group Tea Tastings
(from a press release)

The American Tea Masters Association has launched Continuing Education: Monthly Group Tea Tastings open to all of its Certified Tea Masters and those currently enrolled in one of its training programs. Not only will participants taste and evaluate a superior-grade of tea each month, but they will have the opportunity to share their experience with others using the association's new online audio-visual system.

The tea samples will be delivered each month by San Francisco's world-famous Imperial Tea Court, which selects teas deemed as the most remarkable among the season's new arrivals. It is all part of its Tea of the Month Club. Each shipment will include 2-4 ounces of tea, along with information about that particular tea and brewing recommendations.

Roy Fong is the founder of Imperial Tea Court, the first traditional Chinese teahouse in America. Mr. Fong is regarded as one of the world's top authorities on Chinese and Taiwanese teas. Each year he visits selected tea gardens to supervise all aspects of production: from planting and cultivation to harvesting, processing, and grading.

Certified Tea Master Chas Kroll, executive director of the American Tea Masters Association, will lead the online tea preparation each month. Registrants are encouraged to participate step-by-step Gongfu Cha style.

Link

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Authentic Teas Brings Ancient Armenian Tea Culture to Tea Drinkers

Authentic Teas Brings Ancient Armenian Tea Culture to the World’s Gourmet Tea Drinkers
(from a press release)

Starting in February 2011, tea drinkers around the world can experience ancient Armenian tea culture as Authentic Teas begins distribution of its wild-crafted herbal teas, harvested and hand-processed in the Armenian highlands. Authentic Teas www.authentic-teas.com is a new boutique tea company, a joint venture between Armenian-Canadian Hrant Isbeceryan and Canadian partners.

David Richardson, CFO of Authentic Teas, comments the purity of their teas and the way the company operates makes them unique. “Unlike conventional tea producers, our Authentic Teas are grown and sustainably harvested in the wild; free of chemicals or environmentally harmful production methods.” Harvesting and blending is done entirely by hand, using traditional methods that have been followed for thousands of years. The result, says Richardson, is an outstanding tea experience unparalleled by any other tea in the market.

Tea drinkers want to know more than just a name brand, they want to know the story behind their favorite indulgences so Authentic Teas uses its website to showcase the story of the people and the ancient tea culture of Armenia. “As an avid tea drinker, I was captivated with the story of Armenian tea,” says Richardson. Herbs like oregano, thyme, Linden flowers and mint grow wild in the Armenian highlands. Tea crafting takes place in indigenous village areas, where most of the economic benefits are returned to local artisans, helping ensure that a lifestyle and culture grounded in two thousand years of tradition continues.

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World Tea Expo Highlights 2011 Tea Trends

World Tea Expo Highlights the Hottest 2011 Tea Trends
(from a press release)

With trends like celebrity tea lines, the growth of tea retail outlets and teas being marketed to men and millennials, it's clear that one of the most popular beverages in the world is taking hold as it reaches a new generation, according to World Tea Expo organizers. Some of the tea trends that will be greatly discussed or evident on the show floor at this year's World Tea Expo, June 24 – 26 in Las Vegas, Nevada, include: the growing emergence of tea-specific retailers; sexy, modern tea wares; celebrity tea products; men, millennials and tea; innovative tea packaging; organic teas and sustainability; an emphasis on tea culture; classification from "specialty" to "premium"; and social media to fuel tea's increased popularity.

Major tea trends that will be explored and discussed at 2011 World Tea Expo include:

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Tea Master's Association Survey

The Value of Training to Become a Certified Tea Master
(from a press release)

The American Tea Masters Association surveyed several of the Certified Tea Masters who completed its Tea Mastery Certification Course. The course is required for obtaining the prestigious Certified Tea Master™ designation. The purpose of the survey was to determine the value of the training program offered by the association.

Program graduates were asked three questions:

1. What are the most significant benefits you received by completing the Tea Mastery Certification Course?
2. How has the Certified Tea Master designation helped you?
3. How have these benefits affected your tea business or plans to start one?

The results of the survey were universal, inspirational, and empowering. The complete report containing all of the respondents’ answers is on the association’s web site. The association wishes to publicly thank each of the Certified Tea Masters who responded to the survey.

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Runa Guayusa Teas Energize Hollywood

Runa Amazon Guayusa Teas Energize Hollywood…Naturally
(from a press release)

Runa Amazon Guayusa (why-U-sa) made the trek from the Rainforests of Ecuador to Beverly Hills last weekend to share the benefits of delicious and natural sustained energy to Hollywood celebrities as they prepare for the 68th Annual Golden Globe Award Show.

For centuries, drinking Guayusa has been a cultural tradition to the indigenous people of Ecuador, as the rich flavor is the centerpiece for gatherings of friends and families sharing stories, dreams, and aspirations while drinking guayusa from a communal pot. Guayusa contains slightly more caffeine than black tea, and contains theobromine, which offers the uplifted and bodily energy found in dark chocolate. With greater antioxidant potential than Vitamin C and twice the antioxidants of green tea, guayusa offers clarity, alertness, and what the indigenous people call “mental strength and courage.”

Runa Amazon Guayusa has married this ancient herb with delicious and satisfying flavors that are the perfect accompaniment to anything and everything on a busy celebrity’s to-do list. There is a zesty Ginger Citrus blend to get you moving with an invigorating twist of ginger and citrus flavors; Peppermint helps you to cool down and warm up; Guayusa Spice is an Amazonian blend of energizing guayusa with full-bodied cinnamon and aromatic lemongrass as the perfect afternoon treat; and Traditional Guayusa is smooth and rich with a hint of sweetness to help you stay awake through even the longest running awards show.

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