When we first mentioned Enviga, Coke/Nestea's new green tea drink, it was still buzzing along under the radar. Since then the drink has begun to get some press and now has its own Web site.
It's a Flash-heavy site and for some reason I haven't had much luck getting to it. One of the few times I did, I discovered that it features the slogan - "be positive. drink negative." This refers to the notion that Enviga not only has no calories, but actually taketh them away. Or so saith its makers. If that notion sounds as flaky to you as it does to me, we're not alone.
Over at Gizmodo, they don't mince words when it comes to the claims put forth for the product. Unless I'm misinterpreting the phrase "snake oil scam."
A recent Reuters report comes to similar conclusions, though it does it in a more mannered, journalistic style.
Even the gang over at BevNET, a beverage trade magazine and Web site, seem a bit dubious about the whole affair. You can read their thoughts and check out reviews of each of the three flavors here.
On the plus side, I will say that the can designs are not so bad, especially for the "plain" green tea flavor.
tea, green tea, food, food and drink, Enviga, calorie burner, negative calories
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