Friday, June 19, 2009

Lipton Continues Sustainability Expansion


Lipton Tea Continues Major Expansion of Sustainability Initiative
(from a press release)

Lipton Tea, an industry pioneer in sustainable agriculture practices and social responsibility, is undertaking a major expansion of its long term commitment to sustainability. Starting this spring, select Lipton Tea products bearing the Rainforest Alliance-certified seal will be available on grocery store shelves across the United States. The brand is also launching an integrated partnership with National Geographic Global Media to highlight the social, economic and environmental benefits of Lipton's sustainability practices.

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