Ipsei? Pepsi? Rooibos? Huh?

From the Who Really Cares desk. Coca-Cola is apparently poised to launch a non-carbonated beverage called Ipsei in the United Kingdom. I mention it here because it contains rooibos (redbush) extracts, among other things. BevNET.com claims that Ipsei is derived from the Latin word for self, but that other big soda pop maker thinks there's more than a passing resemblance to the name Pepsi and they're not so happy about it. Ah, the trials and tribulations of the giant sugar water manufacturers.